Hillendaale Redesign

Art Direction

To celebrate its centennial anniversary, Hillendale Country Club in Towson, Maryland needed their brand updated to better reflect its history, demographics, and value. 

Gaining its membership through word-of-mouth reputation, a cohesive brand was never of importance. However, when their antiquated website failed to function as needed to both attract and service current clients, they needed a change. 

I provided art direction for this shift, working with developers to assure that the final product reflected the mission of the club – to be a family-focused hub for connection and friendship.